“It is an excellent opportunity for gyms to be able to take advantage of some of the new regulations around wellness and to be able to bring these facilities on premises,” said Linda Howard, the founder and CEO of Alturnative and co-founder of CON4MX. “It is a great opportunity, but it is irresponsible to talk about this opportunity without helping gyms understand what they need to do in order to not violate any laws.” … Are You Compliant, Club Solutions Magazine, by Emily Harbourne on April 13, 2015.